BLK FRVR REBRAND
BLK FRVR is a continuing brand that is evolving from purely a clothing brand into a community brand. BLK FRVR’s audience has grown with the numbers being reflected in their store visits in 2021 (35,000 visits). BLK FRVR draws in their customers with their apparel and keeps them with interactive content based on Black Atlanta culture. With BLK FRVR separating themselves as a clothing brand, the team decided for a change in look and functionality. This is where Colors of Ellis comes in.
To start, I was tasked with creating a new brand identity. With mostly apparel being in the original look of the brand, it was time to reimagine the brand for larger audiences. Brand reimagining started with their logo, promotional graphics, story highlights, and promotional video edits.
BLK FRVR REBRAND
BLK FRVR is a continuing brand that is evolving from purely a clothing brand into a community brand. BLK FRVR’s audience has grown with the numbers being reflected in their online store visits in 2021 (35,000 visits). BLK FRVR draws in their customers with their apparel and keeps them with interactive content based on Black Atlanta culture. With BLK FRVR separating themselves as a clothing brand, the team decided for a change in look and functionality. This is where Colors of Ellis comes in.
To start, I was tasked with creating a new brand identity. With mostly apparel being in the original look of the brand, it was time to reimagine the brand for larger audiences. Brand reimagining started with their logo, promotional graphics, story highlights, and promotional video edits.
Before
After
Logo layout
Typography
SOCial Media Preview
