BLK FRVR REBRAND

BLK FRVR is a continuing brand that is evolving from purely a clothing brand into a community brand.  BLK FRVR’s audience has grown with the numbers being reflected in their store visits in 2021  (35,000 visits). BLK FRVR  draws in their customers with their apparel and keeps them with interactive content based on Black Atlanta culture. With BLK FRVR separating themselves as a clothing brand, the  team decided for a change in look and functionality. This is where Colors of Ellis comes  in. 

 

To start, I was tasked with creating a new brand identity. With mostly apparel being in the original look of the  brand, it was time to reimagine the brand for larger audiences. Brand  reimagining  started with their  logo, promotional graphics, story highlights, and promotional video edits. 

BLK FRVR LOGO.png
Colored Logo.jpg

BLK FRVR REBRAND

BLK FRVR is a continuing brand that is evolving from purely a clothing brand into a community brand.  BLK FRVR’s audience has grown with the numbers being reflected in their online store visits in 2021 (35,000 visits). BLK FRVR  draws in their customers with their apparel and keeps them with interactive content based on Black Atlanta culture. With BLK FRVR separating themselves as a clothing brand, the  team decided for a change in look and functionality. This is where Colors of Ellis comes  in. 

 

To start, I was tasked with creating a new brand identity. With mostly apparel being in the original look of the  brand, it was time to reimagine the brand for larger audiences. Brand  reimagining  started with their  logo, promotional graphics, story highlights, and promotional video edits. 

Before

After

BLK FRVR LOGO.png
Colored Logo.jpg

Logo layout

LogoLayout.jpg

Typography

typography.png

SOCial Media Preview

insta.jpg
BLKFRVR Highlight.png

Story highlights